About Us and Our Team

At Crane Optical, providing exceptional eye care is more than just our profession—it’s a family tradition. Serving Southeastern Michigan since 1949, we are proud to be one of the longest-standing businesses in the community, caring for individuals and families for generations.

Founded by Dr. Leonard Crane in downtown Ferndale, our practice has remained in the same location ever since. In 1972, Dr. Howard Crane, Dr. Leonard Crane’s son, joined the practice, and together, they built a legacy of trusted eye care that has served thousands of patients over seven decades. Today, Howard's sons, Jeremy and Andy, are actively involved in the business. 

In addition to comprehensive eye care, we offer a wide selection of top brand name frames, contact lenses, and high-quality lenses. Our services also include minor medical treatments.

At Crane Optical, our philosophy is simple: just as regular visits to your family doctor and dentist are essential, so too is regular eye care. We rely on our vision more than any other sense, yet many eye conditions often go unnoticed without routine exams. Early detection can lead to more effective treatments, ensuring that you continue to see the world clearly for many years to come.

Insurance Accepted:

VSP, Davis Vision, Eyemed, NVA, Heritage. 

Please note that some medical insurance companies, such as BCBS, have a different or third party contractor for vision benefits. If you don't see your company mentioned, call your insurance provider and ask for the name of the provider that handles their vision insurance. 

Mission Statement:
Here at Crane Optical we strive to provide the highest quality eye care at affordable prices, to maintain a caring and personalized relationship with our patients, and to attain an unparalleled level of satisfaction.

Our Promise To Satisfy You:
We are not happy until you are. If, for any reason, you believe we have not met the satisfaction standards that we promise, please tell us. We will make every effort to ensure your complete satisfaction.

Our Team

Crane Optical is proud to have a dedicated, compassionate, and experienced team committed to providing top-quality eye care. 

 Dr. Erin Wu has been a valued member of the Crane Optical team for over two years and brings warmth, expertise, and genuine care to every patient she sees. After moving to Michigan several years ago, she quickly made it her home and has been dedicated to serving the community through her passion for optometry ever since. Dr. Wu loves building lasting relationships with her patients and helping them achieve their best possible vision. Outside the office, she enjoys spending quality time with her husband and their two young boys, often cooking together, exploring new recipes, and making family memories. 

 Kristie, our dedicated office manager and Michigan native, has been an essential part of the Crane Optical family for over a decade. Her experience and commitment shine through in everything she does—from coordinating patient care to supporting our doctors and team behind the scenes. Over the years, Kristie has worked closely with both Dr. Crane and now Dr. Wu, helping ensure every patient receives the personalized, attentive care Crane Optical is known for. When she’s not keeping the office running smoothly, Kristie loves spending time with her family, her two dogs, and tending to her garden.

 Louise, our optician and marketing director, was born and raised here in Michigan. She’s passionate about patient care and dedicated to creating an exceptional experience for everyone who visits Crane Optical. With a special love for patient education, Louise enjoys crafting content that helps our patients better understand their eye health and eyewear choices. When she’s not in the office, you’ll find her spending time with her three daughters, family, teaching piano, or planning her next travel adventure. 

Amanda, our optician, brings over 23 years of optical experience to our team. Born in Massachusetts and raised in Michigan from the age of one, she’s thrilled to be joining us and sharing her passion for helping patients see their best. Outside of work, Amanda enjoys spending time with her husband, dog, family, and friends. She loves a good road trip and never misses a chance to visit her brother in Austin or her sister in Belgium.

Jeremy Crane, our Vice President, is responsible for the overall direction of Crane Optical. Charged with handling frame buying for the shop, he is always looking for cool new brands to complement our amazing lineup of frames. When not spending time with his wife and two young children, he can be found trying on new sunglasses and explaining the benefits each different lens provides.  

Together, the Crane Optical team strives to provide outstanding service and personalized eye care to every patient. 

Dr. Howard E. Crane
 

Phone: 248-545-5600

Fax: 248-545-8420

236 West 9 Mile Road

Ferndale, Michigan 48220