About Us

At Crane Optical, providing exceptional eye care is more than just our profession—it’s a family tradition. Serving Southeastern Michigan since 1949, we are proud to be one of the longest-standing businesses in the community, caring for individuals and families for generations.

Founded by Dr. Leonard Crane in downtown Ferndale, our practice has remained in the same location ever since. In 1972, Dr. Howard Crane, Dr. Leonard Crane’s son, joined the practice, and together, they built a legacy of trusted eye care that has served thousands of patients over six decades.

In addition to comprehensive eye care, we offer a wide selection of top brand name frames, contact lenses, and high-quality lenses. Our services also include minor medical treatments, as well as pre- and post-operative care for laser eye and cataract surgeries.

At Crane Optical, our philosophy is simple: just as regular visits to your family doctor and dentist are essential, so too is regular eye care. We rely on our vision more than any other sense, yet many eye conditions often go unnoticed without routine exams. Early detection can lead to more effective treatments, ensuring you continue to see the world clearly for years to come.

Insurance Accepted:

VSP, Davis Vision, Eyemed, NVA, Heritage and BCBA.

 Please note that some medical insurance companies have a different provider for vision benefits. If you don't see your company mentioned, call your insurance provider and ask for the name of the provider that handles their vision insurance. 

Mission Statement:
Here at Crane Optical we strive to provide the highest quality eye care at affordable prices, to maintain a caring and personalized relationship with our patients, and to attain an unparalleled level of satisfaction.

Our Promise To Satisfy You:
We are not happy until you are. If, for any reason, you believe we have not met the satisfaction standards that we promise, please tell us. We will make every effort to ensure your complete satisfaction.

Dr. Howard E. Crane, O.D.