About Us and Our Team

At Crane Optical, providing exceptional eye care is more than just our profession—it’s a family tradition. Serving Southeastern Michigan since 1949, we are proud to be one of the longest-standing businesses in the community, caring for individuals and families for generations.

Founded by Dr. Leonard Crane in downtown Ferndale, our practice has remained in the same location ever since. In 1972, Dr. Howard Crane, Dr. Leonard Crane’s son, joined the practice, and together, they built a legacy of trusted eye care that has served thousands of patients over seven decades. Today, Howard's sons, Jeremy and Andy, are actively involved in the business. 

In addition to comprehensive eye care, we offer a wide selection of top brand name frames, contact lenses, and high-quality lenses. Our services also include minor medical treatments.

At Crane Optical, our philosophy is simple: just as regular visits to your family doctor and dentist are essential, so too is regular eye care. We rely on our vision more than any other sense, yet many eye conditions often go unnoticed without routine exams. Early detection can lead to more effective treatments, ensuring that you continue to see the world clearly for many years to come.

Insurance Accepted:

VSP, Davis Vision, Eyemed, NVA, Heritage. 

Please note that some medical insurance companies, such as BCBS, have a different or third party contractor for vision benefits. If you don't see your company mentioned, call your insurance provider and ask for the name of the provider that handles their vision insurance. 

Mission Statement:
Here at Crane Optical we strive to provide the highest quality eye care at affordable prices, to maintain a caring and personalized relationship with our patients, and to attain an unparalleled level of satisfaction.

Our Promise To Satisfy You:
We are not happy until you are. If, for any reason, you believe we have not met the satisfaction standards that we promise, please tell us. We will make every effort to ensure your complete satisfaction.

Our Team

Crane Optical is proud to have a dedicated and experienced team committed to providing top-quality eye care. 

Dr. Erin Wu, has been with Crane Optical for over a year and loves being part of the team. She moved to Michigan several years ago and has been practicing optometry ever since.  Outside of the office, Dr. Wu and her husband love spending time with family, cooking and playing with their two young boys.  

Kristie, our office manager and Michigan native, has been a vital part of Crane Optical for over 10 years, working closely with both Dr. Crane and now Dr. Wu to ensure exceptional patient care. After office hours, Kristie enjoys being with her family, her 3 dogs, and gardening.

Louise, our optician and marketing manager, joined the team in December 2024. Born and raised in Michigan, she brings a passion for patient care and a dedication to enhancing the office experience. Aside from being in the office, Louise enjoys spending time with family, teaching piano, and traveling.

Jeremy Crane, our Vice President, is responsible for the overall direction of Crane Optical. Charged with handling frame buying for the shop, he is always looking for cool new brands to complement our amazing lineup of frames. When not spending time with his wife and two young children, he can be found trying on new sunglasses and explaining the benefits each different lens provides.  

Together, the Crane Optical team strives to provide outstanding service and personalized eye care to every patient. 

Dr. Howard E. Crane